In this guide we’ll cover everything you need to know about getting your content ranked by Google! We’ll start by looking at what makes good content before moving onto some tips for optimising your content so that it gets seen by as many people as possible. By following these simple steps you should see an improvement in your rankings within weeks!
SEO is an important part of any website owner’s toolkit but many people don’t understand what it means or how they should go about doing it correctly. This article will explain exactly what SEO stands for – search engine optimisation – along with some practical advice about how best practice works today. The first thing we need do when thinking about improving our website performance through SEO is understand what makes good content look good online. There are several factors involved here including keyword research – which involves finding out what terms people use when searching online – as well as user engagement – which relates directly back towards whether visitors stay long enough after arriving at our site before leaving again. 
Once we’ve got these basics sorted out then we need focus our efforts towards improving visibility within search engines such as Google. 
In order do this successfully there are three main areas where improvements need made: 
1) On-page SEO 
2) Off-page SEO 
3) Technical SEO 
Let’s take each one separately. 
On-page SEO refers mainly towards optimising individual pages within websites so that they rank higher up within search results pages. 
Off-page SEO covers all aspects relating directly back towards building links between websites. 
Technical SEO focuses mainly upon improving server response times along with ensuring pages load quickly enough without causing visitors frustration due waiting around too long before being able read anything at all. 
I) On-page SEO: 
On-page optimisation involves making changes directly within websites themselves so that they perform better when viewed through search engines such as Google. 
A) Keyword Research: 
Keyword research is arguably one most important aspects when thinking about optimising websites. 
i) Finding Relevant Keywords: 
The first step towards finding relevant keywords would involve identifying main topics covered throughout entire site then researching those topics further using tools such as Google Keyword Planner. 
a) Using Keyword Planner: 
To get started simply enter any topic area into box provided then click “Search”. You’ll then see list keywords related directly back towards chosen subject matter along with estimated monthly search volume figures associated each term. 
b) Choosing Keywords Based Upon Search Volume: 
It’s important remember though that choosing keywords solely based upon search volume alone isn’t always best course action since there’s no guarantee people actually want information related those particular words. 
c) Selecting Keywords Based Upon Relevance: 
Instead try selecting keywords based upon relevance instead where possible since this ensures visitors arriving at pages find exactly what they were looking for originally. 
d) Long-Tail Keywords: 
Long-tail keywords refer specifically towards phrases containing three words or more which tend attract less traffic overall yet provide higher conversion rates due specificity associated them.